The iGaming industry, which encompasses online casinos, sports betting, poker, and other forms of online gambling, is continuing to grow exponentially in recent times. A significant driver of the growth is affiliate marketing, a performance-based marketing model where affiliates (marketers) promote iGaming brands and earn commissions in line with t
The digital advertising landscape is increasingly dominated by programmatic advertising, an approach that automates the investing of online ad space. At the heart of this ecosystem are two critical components: demand side platform vs supply side platform. Both play essential roles in connecting advertisers with publishers, nonetheless they operate
In today’s digital age, businesses rely heavily on online marketing to reach and build relationships with their audience. But how do companies know if their internet marketing efforts are effective? The answer lies in analytics for digital marketing. This field has evolved into a critical component of marketing strategies, providing businesses wi